Making Money Photography - Free Sample Sales Letter: Example of How to Write a Persuasive Business Marketing Letter

Anything in brackets [like this] did not appear in the letter but simply appears to describe the mechanics of the letter Here is an example of a business-to-business sales letter mailed to auto dealers by a firm that markets gift cards that replace paper gift certificates.

Author: Alan Sharpe

Target audience: General managers of auto dealerships

Mailer: Sharpe AutoCards [a fictional company for the purposes of this sample letter]

Purpose: Generate appointments for salespeople

[MAILING ENVELOPE]

] The envelope has a teaser headline: Inside: A win-win-lose proposition for your auto dealership. Personalized with the prospect's name, through which appears a portion of a gift card, [Is 5 x 9 inches in dimension and has a window.

[LETTER]

Copy on both sides] [Is 8 1/2 x 11 inches,

2007 december 27,

General Manager brad Carling,

Tri-City Chev-Olds

123 Any Street

Anytown OH 12345-9163

] This card has success written all over it, and this headline: As you can see, personalized with the prospect's name, is affixed to the letter a sample auto gift card, beneath the prospect's name, [Right here.

Carling: Dear Mr.

Pull this amazing little card off the paper, go ahead.

And free word-of-mouth advertising. And goodwill. Accessories and referrals, parts, service, in sales. This card is worth the lifetime value of a loyal customer. Sold off your lot, but it's worth the price of a new car. It costs you $2 to buy. It's made of plastic.

Retain customers after their warranty runs out? Multiply your accessories department revenue? Boost your parts and service department revenue? Do you need to increase your new and used vehicle sales? Consider your revenue goals for the next quarter. And think of your competition, hold it in you hand for a minute.

How it works, but first. A custom-branded loyalty and gift card program that generates revenue for your dealership, it's a vital part of Sharpe AutoCards. Big time. This card will help.

It stores information about the card's dollar value and each transaction. See that magnetic stripe across the back? Now turn it over. You customize the card to match your dealership's brand image and visual identity, as you can see. Take a look at the front of your card.

They all use the card to buy products and services at your auto dealership only. Even former customers. Current customers. Looky-Lous. Be Backs. Walk ins. You hand cards like this to everyone whose business you want to attract and whose loyalty you must keep.

The start-up cost of buying the system and operating it for one year is less than $2 per car sold that year, for an average auto dealership. You manage the program using a simple card reader hooked to a personal computer at your dealership running our software.

Here's what it does for you. That's what the card does.

You use the Sharpe AutoCards card to: Please read the brochure I've enclosed for the compelling specifics.

Close more sales by beating competitors' discounts 1.

Boost your service department revenue and repeat business 2.

Multiply your accessories department revenue 3.

Retain customers for years after the sale 4.

Attract potential customers and increase traffic in your showroom 5.

Increase referral business 6.

Increase revenue on the back end 7.

Promote brand awareness of your dealership 8.

Your customers and your competitors, i call that a win-win-lose proposition for you. You pay no transaction fees and you don't have to buy any annual maintenance contracts, plus. The Sharpe AutoCards system is up to five times less expensive than competing offerings.

Use your card today to receive free coffee and donuts for four.

Tri-City Chev-Olds, which is to say, this one can only be redeemed at the place of business on the card, like the gift cards you'll use one day. And hand over your free coffee and donuts, process your transaction, i'll swipe it, hand me your gift card. Get a first-hand demonstration of how the card works by inviting me to your showroom for a complimentary consultation about the Sharpe AutoCards system. The gift card you are holding in your hand has been pre-loaded with $10 worth of coffee and donuts.

Call me at 123 456-7891 today and let's set up an appointment. When is a good time for us to get together for coffee and a chat at your showroom?

yours sincerely,

[signature in blue ink]

Sales director, brad K Phillips,

Sharpe AutoCards